About us: The business was first established in 1972. Back then, the store was a tiny traditional knitting and sewing shop based in Neath, South Wales. In those days knitting was a pastime enjoyed by a largely older customer base and was not being taken up as a hobby by the younger generation.
To increase trade, the Neath shop founders ran sales in local church halls and expanded sales through local clubs and groups.
In 1974 the store amalgamated with a Swansea firm and became Knitters and Sewers World. By the 1980s the firm had also established a strong wholesale arm to the company, supplying all wool, haberdaashery and sewing stores within a 50 mile radius of Swansea. In 1985 the some of the proceeds were invested in a second store.
By the 1990s, knitting and sewing were becoming dwindling minority crafts, despite this the company was turning over a six figure sum, but margins were becoming increasingly squeezed. It became obvious that the company would have to make some changes in order to survive. The obvious choice was internet sales as the items we sell are mainly light and unbreakable, making them ideal for mail order. This seemed a daunting undertaking for the company as the range of items for sale is huge, but with the help of 'Shopfitter' a risk-free, pay-as-you go solution, Knit and Sew was established online.
By December 2005, the turnover was 30 times more than the preceding December and a colossal 112 times the monthly turnover from eighteen months ago.
Together with the strength of the online shopping market and also with the increase lately in crafts the store goes from strength to strength. Knitting has become more popular in the younger generation, celebrity knitters have been spotted and photographed and more and more knitting clubs and classes are starting across the country.
Our store, often nicknamed 'Aladdin's Cave', is full of interesting and unusual ideas and is visited by over 20,000 customers who enjoy browsing our vast product range.
Our extensive stock provides all materials and accessories to complete any project large or small relating to knitting and sewing, as well as other crafts such as jewellery making, rug making, cross stitch, tapestry etc.
We hope you will find browsing our site as fascinating and interesting as our customers who visit us regularly.
We hope to see you soon! Do let us know if we can help you with your project.
Labels: craft, knit, online, sew, shop, web, wool
