The Big Knit

It’s time to get knitting to help older people stay healthy this winter.

Fancy helping older people keep healthy this wintertime? Then dust off those knitting needles, find a ball of your favourite yarn and cast on to help make this year’s Big Knit the biggest ever.

It’s a sad fact that in the UK, 1 in 10 people over the age of 65 are malnourished. So when it’s nippy outside, it’s even more important for older people to look after themselves and make sure their bodies are in tip top shape.

Innocent has joined forces with Sainsbury’s again to raise over £250,000 to support Age Concern and Help the Aged healthy living and healthy eating projects during the winter months. And we need your help to knit lots of little hats for our bottles.

For every behatted smoothie sold, innocent and Sainsbury’s will give 35p to Age Concern and Help the Aged. The monies raised will then be used to fund projects and advice centres offering information on healthy eating as well as cooking clubs and get-togethers where older people can sit down and enjoy a meal in each other’s company. Hot Christmas dinners all round.

There’s lots of knitting tips, patterns and pictures on Innocent's web pages to help you get started. And when you’re done knitting, just send finished hats to: The innocent Big Knit, Fruit Towers, 1 The Goldhawk Estate, Brackenbury Road, London W6 0BA (remember to include your name, address and number of hats you've knitted).

Upload your latest hat photos onto the Big Knit 2009 flickr group and the most creative ones could end up being our hat of the week (starting from September).

Deadline for hats is Friday 16th October 2009 and hats will be in store from 4th November 2009.

Happy Knitting.